Senior marketing leadership for ambitious Irish brands.
20+ years building major Irish brands across retail, aviation and telecoms. Embedded. Accountable. Measured by results, not hours billed.
Your brand has earned the right to be ambitious. The product is proven. The brand story has not been told yet. That is the work I do.
Senior marketing leadership for brands at an inflection point. From Liffey Valley Shopping Centre to Aer Lingus Regional to eMobile, the work has always been the same: build a brand people believe in, and deliver the commercial result to prove it.
Fractional CMO. AI in Marketing. Strategy that gets executed.
More about SineadPractical AI for marketing teams that want to move faster.
Not slideware. Not a workshop that ends with a deck. Implementation that changes how your team works week to week, with measurable commercial results from the start.
See how it worksAI adoption for marketing teams
Structured programmes that build real AI capability inside your marketing function. Your team becomes faster and sharper, not dependent on more headcount.
AI Adoption Wedge Audit
A focused entry-point audit that identifies where AI will have the highest commercial impact in your marketing operation. Specific, prioritised, and ready to act on.
AI woven into marketing strategy
Content, customer experience, campaign planning, measurement. The strongest marketing strategies now build AI in from the start, not bolt it on after.
AI-powered website build
A professional, commercially optimised web presence built with AI — faster and at a fraction of traditional agency cost. SEO and discoverability built in from day one, not retrofitted.
Marketing leadership that connects strategy to commercial outcome.
Not advisory. Not a deck and a debrief. Work that gets built and measured.
Fractional CMO
Part of your leadership team. Present at commercial reviews. Accountable for KPIs from day one. Trade account growth, brand awareness, share of voice. Scaled to what the business needs.
Brand strategy and repositioning
From a transactional retail centre to a lifestyle destination. From a regional airline to a national brand. The same discipline applied to your inflection point. Strategy that gets executed.
AI in marketing
Practical implementation and team upskilling. AI integrated into strategy, content, and customer experience, building lasting in-house capability rather than dependency on external resource.
Strategy and planning
Marketing strategy built from the commercial objective, not the channel. Market context, audience insight, clear priorities, and a plan that tells you what you are not doing as clearly as what you are.
Digital and content marketing
Social media strategy, content planning, email marketing strategy, and integrated digital campaign planning. Strategy and direction handed to your team or agency to execute, not content creation.
Website and web presence
Commercially focused websites built for performance, not aesthetics alone. SEO and discoverability built in from the start. AI-assisted builds that deliver a senior marketing standard without the agency timeline or cost.
Embedded. Accountable. An Owner.
Embedded
Part of your leadership team. Present at commercial reviews. Available between sessions. Not a voice on the end of a phone.
Accountable
Measured by agreed commercial KPIs from day one. Trade account growth, brand awareness, share of voice. Not hours billed.
Flexible
Defined days per week or month, structured around what the business needs. Scales with the commercial agenda.
An owner
Someone who steps in as if it is their own business on the line. Invested in the outcome, not just the process. When the strategy is not working, you will hear it straight.
Real commercial outcomes from 20+ years of senior marketing leadership.
Start with a 30-minute strategy conversation.
No pitch. No obligation. A short, direct conversation about where your brand is, where it should be, and whether there is a fit.